Visual Q-method materials

Undertaking a visual Q-sort with images of climate change

Undertaking the visual Q-sort with images of climate change

The visual Q-method has proved a great way of getting students and expert audiences engaged with the complexities surrounding the visual communication of climate change. It is also been a useful teaching source for students on more advanced qualitative methods training. The climate change visual Q-method study is detailed in O’Neill et al. 2013, with the image concourse drawn from the research in O’Neill (2013).

Download the materials to run this experiment:
1. Q-method instructions and sorting grid
2. Visual image concourse
I have the visuals printed out in colour (and laminated) at postcard size. You’ll need to print the sorting grid at A0 size to fit the images in the grid.

Suggested teaching ideas:
Run the experiments as per the instruction booklet. Then show your participants the published results from Australian, UK and US participant cohorts (these slides may be useful) and see how similar the results are. Why might they be similar? Can they explain any differences?

I have always found results remarkably similar across participant cohorts, echoing the O’Neill et al. 2013 finding of a single, consistent visual climate discourse (at least in English-speaking nations – I’d be interested to hear if you run this in other countries!)

These materials have been successfully used for / by:

I’d appreciate it if you let me know if you plan to use these materials for teaching or research (via email). Likewise, please do send on any feedback. If you use the materials in published work, please cite the O’Neill et al. 2013 study.

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